About us

Our founder

Piet Niesten

Our Founder is Piet Niesten – Entrepreneur which has been running a successful distribution and sales agency company since 2013. The first focus was on the DACH region. While working on his own company, he found great pleasure in helping other brands growing in the mean time.

Our vision

This is where we developed our vision: We enjoy working with international brands, that are focused on growth. We believe in quality over quantity. This means: working with a small amount of brands, with high potential to grow big!

In this way, we can fully focus on growth of our partnered brands. We believe that this is the reason for our success so far, and potentially, yours as well!

Timeline

2014

Start Vitanu Nudeln as brand owner

2017

Start We Love The Planet as distributor

2018

Helped founding (as shareholder) a production facility for natural cosmetics, Natural Cosmetics Holland, in which we produce many products, including products for We Love The Planet.

2022

Start Wild Cosmetics as distributor. From 2024 onwards, we continued as sales agent, in stead of distributor.

2024

Start Hismile as sales agent

Why work with us?

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  • Simpleness – We keep it simple: the brand is good in building their brand – Growing Brands is good in opening retail doors!
  • Strong Network – Growing Brands has a large existing network and has personal connections with many buyers and contact persons in large retailers throughout the DACH and BENELUX regions.
  • Focus – we work with a small selected group of promising brands. For our Distribution and Sales Agent activities we only select brands in which we see potential and we believe in!
  • Based on your needs – No financial risk and/or large investments for the brand regarding hiring a sales team, investing in a meaningful network, investing in a warehouse, etc. We can take care of each of these things. With every brand we work custom made based on their needs.
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